By the Roots
Oral Health Posters
Created by: J. Philip Ford

"By the Roots" created this anti-tobacco poster to educate children that smokeless tobacco is habit forming and can hurt your teeth. Copies of this poster were sent out to every Independent School District in Texas. The target audience for these posters was students at grade levels three through six. Sponsors for this poster were Texas Department of Health: Office of Tobacco Prevention and Control, Oral Health America Foundation, and Texas Dentists for Healthy Smiles.

The poster campaign "Education for Life" started with this anti-tobacco poster that uses the children’s well-known phrase "Just say No" to emphasize what happens when you don’t say no. The campaign followed with a "Mouthguards are for Every Sport" as its second poster. More posters are being planned for in the future.